EN At least since the announcements about the Agency "Truffle Pig" and the Mediabuzz you should take Snapchat serious: The network will cooperate in the future with WPP and Daily Mail to the expanding what it does best: fishing for the young audience. There are now 100 million active users daily and its growth continues. But what makes the channel so popular?

The so-called "air time" of each Snapchats is only a maximum of 10 seconds, ie. one gives the video its fullest attention. Furthermore it shows you what`s happening behind the scenes, it is a livestream- Anything Can Happen. It has "self-made character" and thanks to the ephemeral nature of sent videos, it is unnecessary to assign comments and Likes.While Instagram works with filters, it can really take up to 15 minutes until you have the perfect photo shot and yes, you will wait until the food is cold. Perfection is in the foreground, many bloggers edited their photos with Photoshop or other image editing programs. In snapchat it is however different. It shows us the naked truth ! Few times I have seen the true face of the bloggers ... when they lie sick in bed, are having their worst hangover, exceptionally they show their true face behind glasses and without make up - They are just like everybody else human beings. Even the celebrities take us behind the scenes with snapchat and we get the oppurtunity to see very personal, almost intimate insight into their life This is exactly the thing people are so fascinated about this popular application:.. Authenticity is the keyword. It entertains, it's different, and connects people to each other.

What do you think of snapchat? Are you a hardworking Snapchatter?